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Each of these is a brand in its own right and has spawned numerous versions and sequels. This has led to criticism that Activision's approach is too dependent on exploiting and re-exploiting franchise...

上面的每个游戏都有各自的版权，不仅发行版本众多，而且还推出了好几代。这也遭到了不少批评，指责动视公司只会一味地依靠对现有游戏的重复研发。但是科蒂克却坚决否定他的公司缺乏创新。他表示：“一小撮的玩家希望每年都能推出全新而且迥异的游戏。事实上，...

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Business. Face value. Top of his game. Bobby Kotick of Activision Blizzard has helped the video-game industry grow up. Like many teenagers, Bobby Kotick was drawn to video games when they first ap...

商业 表面价值 游戏业的顶尖玩家 动视暴雪的鲍比·科蒂克带动了电子游戏的茁壮成长 和许多青少年一样，当电子游戏在 20 世纪 70 年代问世的时候，鲍比·科蒂克就深深地被它所吸引。 他有一台雅达利游戏机，带有厚重的插件卡带和块状...

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Business. German business. Screwdrivers drawn. A shareholder stand-off in the Black Forest. If you have ever struggled to assemble a flat-pack wardrobe, the chances are that its wooden pieces were...

商业 德国商业 拉锯战 山林地区股东的势均力敌之争 如果你组装过组合式衣柜，这些木质零部件可能是由豪迈公司机械化切割、钻孔及加工润饰的。位于德国山林区绍普夫洛赫的豪迈公司成立于1960年。德国有许多低知名度的世界顶级公司，他们是...

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Business. Selling clothes online in Russia. Fabric of society. Two Germans have a mission: to clothe the Russian middle classes. Online as well as offline, imitation is the sincerest form of fla...

商业 俄罗斯服装行业的电子商务 服装世界 两个德国人的使命：令俄罗斯中产阶层人士穿上他们卖的衣服 无论在线上或是线下，模仿是最真诚的恭维方式。 Vente-Privee，一间以法国女人可能喜欢深度打折的潮流服饰这一奇特的理念而起...

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Business. South Korea's music industry. Top of the K-pops. Korean musicians must export or starve. PSY, also known as Park Jae-sang is having the time of his life. On August 12th at a stadium in S...

商业 韩国音乐产业 韩流顶端 韩国音乐家 音乐外销成唯一出路 PSY，原名朴载相，火了。8月12日，这位说唱明星在首尔一家体育馆内举行了演唱会，场面火爆万人空巷。他为30000名粉丝表演了近4个小时。不仅如此，新歌"江南styl...

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Business. Facebook and the under-13s. Kid gloves. Small children are a big headache for the social network. One American in three aged 65 or older uses social networks, says a new report by the Pew...

商业 脸谱网和13岁以下的儿童 谨慎处理儿童问题 社交网络中的小孩是个大问题 美国智库皮尤研究中心在新发布的一份报告中指出，美国65岁及其以上的老年人中有三分之一使用社交网络。但如今制造状况的却是年纪轻轻的冲浪者，而非满头...

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The promise of superior performance is wrong, he says. Of course some investors make a killing, but on average hedge funds have underperformed even risk-free Treasury bills. This is because the bulk o...

他写道，这些对优秀业绩的承诺是错误的。当然一部分投资者是会有所猎获的，但平均来说对冲基金的表现连无风险的美国国债都不如。这是因为大部分投资者的资金都是最近这十年才涌入的，而对冲基金表现最佳的时候是比现在小的时候。更有问题的是不知道对冲基金的...

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Business books quarterly. Book Review. The success of hedge funds. Masterclass. Two books analyse what makes hedge-fund managers great, and reach very different conclusions. The Alpha Masters: Unloc...

商业书籍 书评 对冲基金的成功 大师级 两本介绍对冲基金的成功之处的书 其结论大相径庭 阿尔法大师：揭秘世界顶尖对冲基金的智慧，曼尼特·阿胡贾着。 对冲基金的海市蜃楼：巨资的幻象及其难以置信的原因，西蒙·拉克着。 忘...