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商业管理   

2022-11-29   British English
‘Management in 10 Words’

Keywords:

Business books quarterly; Book Review; Terry Leahy's management; One to ten; Management in 10 Words. By Terry Leahy. Students of management theory have long debated what constitutes the worst kin...

商业书籍季刊 书评 特里·利亚的管理之道 听君一席话,胜读十年书 《管理真言》 作者:特里·利亚 管理学理论学界的学者们一直在对什么造就了最烂的那类管理学书籍的问题争论不休-首席执行官们的自传亦或是那些宣称能用寥寥数语揭...


2022-11-19   British English
Bernie Ecclestone - Ⅱ

Keywords:

Mr Ecclestone is a skilled dealmaker; but he has missed out on two areas of opportunity for the sport. The first of these is the internet. Formula One has barely begun to develop its business online. ...

埃克莱斯顿先生是个经验丰富的交易商,但他在这项运动的两个方面错失良机。第一个是网络;F1基本没有开发其商业网络,向电子游戏公司出售F1品牌商标和赛事相关内容的使用权可以带来大量的金钱收入,媲美网上投注。 第二则是尽管赞助商需要在这个世...


2022-11-17   British English
Bernie Ecclestone - Ⅰ

Keywords:

Business. Formula One. Flagged down. Can Formula One succeed without Bernie Ecclestone? BERNIE ECCLESTONE, the boss of the Formula One Group, rarely sticks around for the finish of a Grand Prix....

商业 一级方程式赛车 落马 没有了伯尼·埃克莱斯顿,F1能否继续传奇 F1的掌门人伯尼·埃克莱斯顿很少会在国际汽车大奖赛结束后逗留。这意在显示他是一个谨慎的商人。然而公众的对他上周一直没有出现在德国霍根海姆大奖赛一事依旧表示惊讶...


2022-11-11   British English
How Deep are Your Pockets

Keywords:

Business. Personalising online prices. How deep are your pockets? Businesses are offered software that spots which customers will pay more. IN MANY types of face-to-face retailing, it pays to si...

商业 个性化网购价 你的钱包有多鼓 能发现愿意多付钱客户的软件现可供企业使用 在许多面对面的零售过程中,揣测客户需求并对其进行针对性销售往往会得到应有的回报。根据2006年牛津大学凯瑟琳·格雷迪对纽约Fulton海鲜...


2022-11-01   British English
Cool Innovation

Keywords:

Business. Air conditioning. Cool innovation. An upstart hopes to make rival cooling companies sweat. ON A hot July day in 1902, the world's first air conditioner was switched on in Brooklyn. Sin...

商业 空调行业 酷创新 挑战者渴望把竞争对手逼出汗来 1902年的炎热7月,世界上第一台空调在布鲁克林区开始运转。自从那时起,空调就开始拯救生命、提高生产力,并且让夏天的南非更适于生活。时值110年后,批抨者们却很不满,因...


2022-10-20   British English
The Psychology of Discounting

Keywords:

Business. The psychology of discounting. Something doesn't add up. How marketers can take advantage of consumers' innumeracy. WHEN retailers want to entice customers to buy a particular product,...

商业 “打折”心理学 就是算不对 且看营销人员如何利用“数学盲”消费者 零售商想吸引顾客购买某种特别商品时,典型做法就是打折促销了。但是,一项发表在《市场营销杂志》的新研究则说明了他们并未统揽全局,掌握所有窍门。 ...


2022-09-10   British English
Ray Anderson II

Keywords:

Some of the technologies Mr Anderson hoped for (and half-envisaged, as a graduate in systems engineering from his much-loved Georgia Tech) had not been invented when he started. Several colleagues tho...

当安德森先生刚起步的时候,他所希望的一些技术(作为他深深喜欢的佐治亚理工学院的一位系统工程研究生,他只是半设想这些技术)还没有发明出来。几位同事还以为他又发疯了。他不得不以他安谧悠闲的方式慢慢地培养他们,直到他们自己真正理解了这项技术。但是...


2022-09-08   British English
Ray Anderson I

Keywords:

WHEN Ray Anderson first encountered the concept at an international conference, it took his breath away. It was so smart, so right. It was flexible, practical, beautiful, and made perfect sense. He kn...

当雷·安德森在一次国际会议上首次意外碰到这个小方地毯的概念时,他激动不已。因为这个概念是如此的高明,如此的准确,而且灵活,实用,美观,并且非常合情合理。那时他就知道这些组合式的表面柔软的地毯(换句话说,小方地毯)能够改变世界。 别人则...


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