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Business. The psychology of discounting. Something doesn't add up. How marketers can take advantage of consumers' innumeracy. WHEN retailers want to entice customers to buy a particular product,...

商业 “打折”心理学 就是算不对 且看营销人员如何利用“数学盲”消费者 零售商想吸引顾客购买某种特别商品时，典型做法就是打折促销了。但是，一项发表在《市场营销杂志》的新研究则说明了他们并未统揽全局，掌握所有窍门。 ...

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Books and Arts; Book review; How the internet works; Mapping the tubes; Contrary to expectations, the internet has a heart of cable and steel. Tubes: A Journey to the Centre of the Internet. By And...

文艺；书评；互联网如何运作; 绘制网路全景; 和预期不一样 互联网有一颗由电缆和钢铁组成的“心脏” 《网路：通往互联网中心的旅程》，作者安德鲁·布朗姆。 此书开篇引用了约翰·佩里·巴洛于1996年写的一篇文章中的一段...

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Mr Hamidi's enemies, most of them businessmen offended by his cleaning-up exercises, called him a puppet of the Karzais, their dog on a leash. That infuriated him. Yes, he had sold 10,000 acres of lan...

哈米迪的政府内肃清运动为他招来众多敌人，其中多数是商业大亨，他们称哈米迪为卡扎伊家族的傀儡、拴着链子的走狗。这让哈米迪大为光火。不过，他的确曾出售给卡尔扎伊另一个兄弟穆哈穆德·卡尔扎伊10,000公顷土地，用以建造艾诺米娜住房高级住房发展中...

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Like most mayors, Ghulam Haider Hamidi had big dreams for his city. He imagined wide, paved roads where the traffic flowed freely. He hoped for first-class schools with computers, and housing developm...

和多数市长一样，胡拉姆·海德尔·哈米迪也在心中为自己管辖的这座城市描绘了宏伟蓝图：设想中的城市里宽阔平整的马路上交通畅通无阻；学校质量一流并配有计算机；住宅规划让富人住宅集中；街道两旁商店整齐有序，公园秀木绿洲般点缀其间；夜色降临时整个城市...

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Books and Arts; Book Review; English landscape; Up hill, down dale. TOM FORT pedals down the A303 in Britain’s soft south. Paul Barker trudges round Hebden Bridge in the hard north. Both writers ar...

文艺；书评；书卷中的英伦风光;风光无限好 汤姆·福特骑自行车从英国平坦的南部A303道顺道而下。保罗·巴克在崎岖的北部的Hebden Bridge附近艰难跋涉。两位作家都在寻找他们所选择的地点的独特之处。同样的，二者都敏感关注 “非场...

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His namesake would have called this pursuing the virtuous life. He called it “prioritising the human being”. The best thing about football, he said once, was the ordinary people he met—including those...

哲学家苏格拉底可能会称这种追求为有美德的生活。他则称之为“人类优先”。他曾说过，关于足球最美好的事物是他结识的普通民众——包括佳儿佛斯的那些人们。佳儿佛斯靠近英格兰北部城市利兹，苏格拉底曾在 2004 年的一个寒冷月份在此执教一家非联赛球队...

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One was short, fat and famously ugly; the other was handsome, slim and very tall indeed, with tumbling dark curls caught back in a headband. One skulked about in a grubby robe and sandals; the other s...

一个身材矮小、体态肥胖、丑得出奇；另一个身材修长、个子高挑、英俊潇洒，头箍后一袭卷发飘洒。一个身着脏脏长袍、脚踩邋遢凉鞋；另一个下着蓝色短裤、上穿巴西金黄色衬衫。一个徘徊于集市之间，用严密的逻辑问题狂轰滥炸，诱导出“善”。另一个是足球运动员...

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The majority of the civilian soldiers of the Western democracies, by contrast, just wanted to survive and return to normal life as soon as possible. That also meant that American and British generals ...

相比之下，西方民主国家的民兵大都只想保住性命，尽快回归正常生活。这也意味着英美两军的将军不得不避开那些为了不受惩罚而不顾生死的好斗的俄国和德国士兵。幸好德国国防军在俄罗斯的大屠杀中被击溃，十个德国士兵中有九个牺牲，他们才能表现的这么谨慎。 ...